No IM marketer wants to deal with profit-killing mistakes which is why you have to be vigilant. But the flip side to that is you can paralyze yourself if you become overly anxious about what could happen. At the end of the say you cannot allow yourself to get stressed over it. But for most individual IM marketers, you have to give yourself time to get the right perspective.
Never anticipate or expect to make a mistake in your business and proceed with confidence.
What has been going on with Google and their algorithm in the last year is a wake up call about crappy sites with bad content. Choosing to go the route with substandard quality content is a very poor business model. You cannot expect to thrive at Google if your site is filled with garbage content. But it's up to you and what your goals are for your future in web marketing. At the end of the day you are looking at deciding the fate of your business, so make your decision.
There is no way you can ever create effective communications with your target audience unless you know them. Nothing much depends on this except your marketing and advertising. This is something that does not have to take a long time because you can gather the information pretty fast. That type of data is exactly how you can get to know who is out there in your niche. Hopefully you have a real good idea about why you need to do this and you will do it.
There are probably plenty of people out there who are still only spinning individual words or trying to find a couple of synonyms. Google caught on to these methods eons ago so make a change if Check This Out you're still using this method. It is very easy for them to figure this out. However, that does not mean it will be immediately so you may get some temporary traction out of it. But you have to realize that eventually you will be found out and all that work will be wasted. There are far more effective ways to spin content if that is something you wish to pursue. It also isn't hard navigate here to find someone to provide this as a service.
Naturally, nobody wants to ever make costly mistakes with their internet marketing business. We all make mistakes even those with a lot of years under their belts. So just do the best you can and use some common sense. There are things to totally stay away from and others you shouldn't worry about.